Marketing Chronicles

Last year, Tower 28, the skincare brand known for its inclusive, clean beauty products, joined forces with the legendary Kung Fu Panda franchise for a collaboration that was nothing short of iconic. If you missed it, don’t worry—let’s talk about this golden marketing moment that got us glowing in 2024 and showed us that beauty and Kung Fu really do mix!

When Tower 28 decided to team up with the lovable, bumbling Po and his fierce crew, it wasn’t just about slapping a logo on some beauty products. No, this was a full-on homage to all things Kung Fu Panda—plus a dash of Tower 28’s signature glow. Think: blush, lip gloss, and facial spray with packaging that would make even the Furious Five stop and stare.

This limited-edition collection featured products like their BeachPlease blush and Shimmering Lip Gloss—but now dressed up with characters and designs inspired by the iconic kung fu warriors. Who wouldn’t want to wear a Dumpling Hour Blush? 

Tower 28’s marketing strategy for this collab? Flawless. Here’s why: the collection wasn’t just about skincare; it was a celebration of tradition, storytelling, and self-care. Whether you were drawn to the bold berry shades or the soft, luminous highlighters, each product carried the essence of the season: beauty, strength, and a little bit of mischief—just like Po himself!

Tower 28’s Kung Fu Panda collaboration proved that the best beauty collections are more than just products—they’re experiences. With a perfect mix of cultural appreciation, stunning packaging, and top-tier formulations, this Lunar New Year release captured the excitement of the season and delivered a skincare moment worth celebrating.

If you were lucky enough to grab this limited-edition collection, you took home more than just great beauty products—you carried a piece of the holiday’s magic with you. And for those who missed it? Here’s hoping for another legendary glow-up in the future!